It’s Probably Nothing, But… Your Call Could Save Lives

antiterA campaign launched by the Metropolitan Police Service is reminding Londoners to trust their instincts to help police in the fight against terrorism and potentially save lives.

Everyone who works, lives and visits the capital has a role to play in helping to counter the terrorist threat which remains real and serious.

The campaign, “It’s probably nothing, but …” encourages anyone who sees or hears something that they think could be terrorist related to call the Anti-Terrorist Hotline on 0800 789321.

A 40 second radio advertisement will air across London on Kiss FM, Capital, LBC and GOLD, and will be supported by online search, social media activity, and press advertisements in local publications and minority media titles. Leaflets will also be delivered to 1.4 million households. The radio element of the campaign will also air nationally.

The police fully understand that people may be reluctant to tell them about suspicious activity or behaviour because they think “It ‘s probably nothing”. But small things that seem out of place can be useful as part of a bigger investigation. Just one piece of information could be crucial in disrupting terrorist activity.

All calls to the confidential Anti-Terrorist Hotline are taken by specially trained officers where information is thoroughly analysed and researched. A decision is made by these officers about whether any further action is taken.

More on this campaign


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